diff --git a/include/image.mk b/include/image.mk
index e0731f0895..f5f1c8fb54 100644
--- a/include/image.mk
+++ b/include/image.mk
@@ -141,7 +141,7 @@ endif
 ifneq ($(CONFIG_TARGET_ROOTFS_TARGZ),)
   define Image/mkfs/targz
 		# Preserve permissions (-p) when building as non-root user
-		$(TAR) -czpf $(BIN_DIR)/$(IMG_PREFIX)-rootfs.tar.gz --numeric-owner --owner=0 --group=0 -C $(TARGET_DIR)/ .
+		$(TAR) -czpf $(BIN_DIR)/$(IMG_PREFIX)$(if $(PROFILE),-$(PROFILE))-rootfs.tar.gz --numeric-owner --owner=0 --group=0 -C $(TARGET_DIR)/ .
   endef
 endif